A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few logical reasons why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a third party doing a search on an identical or similar mark as yours will observed that you already own the mark, that is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. 3rd workout party is put on to notice to choose a new and different mark. With such notice, registering your mark prevents a conflict in the.
Social media is the best way to resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in place to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social media account. Know the venue’s policies for info. However, I realize that whenever complain to be able to social media site of those wrongdoing and claim that another is using your brand without permission, the social sites administrator responds with a request of proof of ownership within the subject company name. A trademark registration gives compelling proof brand usage.
Registering your mark shows a commitment to your brand name and shows prospects that perseverance. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are identical or significantly like other parties’ trademarks or known brands with the one purpose of advertising them (to the rightful owner) for a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a domain name name that is identical or similar with your trademark.
Trademark registration can continue procedure for assignment of Trademark in India as long as you continue when using the mark in commerce. Usually are some businesses that have registered trademarks that are over 100 years old.
Trademark registration may not be for every business. However, there are lots compelling reasons for protecting your brand just you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.